Leading wood product manufacturers place their faith in B.C. wood species.
Canadian Wood’s recent webinar tells you why.
Forestry Innovation Consulting India (FII) Pvt. Ltd. also known as ‘Canadian Wood’ has been actively promoting in India – building with wood sourced from British Columbia (B.C.), Canada.Catering to the demands of both domestic and international markets, India is amongst the largest producers of wood products in the world. WhereasB.C., Canada, a global leader in sustainable forest management, is a significant source of certified, seasoned, graded and sized ready-to-use lumber to fibre deficit countries such as India.
To date, Canadian Wood has been opted for by several reputed architects, interior designers, builders and developers across the country as a viable alternative for a range of applications. Canadian Wood’s recent webinar “Born in Canada Made in India – a webinar on manufacturing with wood’, in association with NürnbergMesse demonstrated widespread suitability of its speciesthrough first-hand experiences of leading woodworking companies along with specific reference to reman category.
Bhawna, SharmafromArtius was the first to present at the event. Artius Interior Products Pvt. Ltd. is a well-known technology driven, wood engineering company offering highly sophisticated Glulam door and window systems in about 14 variants. Artius’ presentation included examples of efficiently designed solutions focusing on finer details like dust, sound, weather proofing tc. and use of yellow cedar to deliver high-quality solutions. The yellow cedarfrom B.C., Canadais known to be one of the world’s most durable wood with exceptional longevity due to its natural resistance to decay.
Bhawna concluded her slides with a quick reference to Artius’ pioneering effort in the wooden homescategorythrough a club house made using multiple Canadian Wood species.This club house was showcased at three premium trade fairs. It is known to have generated an overwhelming response from niche segments.
This was followed by Soma Singh Roy’spresentation onBramola. Abrand of exquisite, hand-crafted,imported furniture by Classic Furniture and Furnishings. Guided by the principle of treating wood as a living object,Bramola consciously chooses western hemlock – sourced from the sustainably managed forests of B.C., Canadaamongst other wood species to give shape to its world-class creations. Her presentation unveiled eye-catching ethnic and contemporary furniture using this speciesand elaborated onits workability and staining advantages.These are the primary requisite for reman applications.Besides sharing masterpiece creations suited for both individual homes and hospitality projects, she topped her session with a unique western hemlock set embellished with hand painted motifs by local artisans.A range displayed at IndiaWood 2020 and amongst Bramola’s star creations to date.
Next wasan extensive presentation by Thomas Markose from Kelachandra on doors and window systems. A name to reckon with, Kelachandra is one of the leading woodworking companies in southern India. Thomas’ presentation included an impressive display of pre hung, flush and solid wood doors amongst others made with yellow cedar – highly suitable for these uses. He also emphasized on the scope for wood in manufacturing and the onset of biophilic architecture – an approach that seeks to connect building occupants more closely to nature through its design and planning. He also stressed onthe need for continuous product development to harness gains of technological advancements
Thomas Markose (Kelachandra) showcasing pre hung door systems – a highly trending product made with Canadian Wood.
All speakers emphasised on the need for adoption of greener alternatives when it came to manufacturing with wood. This was also reflective ofthe shift in consumer mind set, rising levels of eco-consciousness that subsequently puts a backward pressure on wood working professionals to make this responsible choice.
Wood products rely heavily on coatings for protection. While coating helps in enhancing the overall appeal of the product, they impact finish and longevity – critical considerations in exterior wood applications. So, the webinar also included quick, information packed sessions by Pankaj Bassi from ICA Pidilite and Marco Mancini from Renner Italia SPA. Both presenters introduced the audience to a host of coating options including recent revolutionary optionsthat further optimise the use of wood in manufacturing.
The webinar ended with a very insightful Q&A session where the presenters were joined by Peter Bradfield, Technical Advisor at FII- India.
Pranesh Chhibber, Country Director, FIIIndia said remarking on the webinar,“We are truly honoured to have such experts present at our webinar. Special thanks toeveryone choosing to join us and Canadian Wood over the many alternates available to them. We hope the first-hand experiences of these luminaries motivates many other like-minded manufacturers to adopt sustainably sourced Canadian Wood to create world-class products. We are happy to support these upcoming ventures on both technical and product front.
Regarding the webinars, all of them received very welcome responsesin2020/21 and we are committed to make it even more meaningful for our audiences in the coming months.”